Guest blog posts can provide an effective mechanism for boosting your business’s credibility, for reaching your target audience, and increasing your own site’s prominence. But many businesses make the mistake of burning bridges when it comes to offering guest posting services. In some cases, they may even get banned from the blogs they’re targeting. Here are some ways to make sure you don’t get invited back.
Act Like You’re Doing Them a Favor
Guest blog posts provide a service to both the host blog and the guest blogger. However, when done correctly, a guest posting still requires a fair amount of work from the host blog. Guest bloggers who act as if they are single handedly saving the business or as if they are entrepreneurial stars whom the host should be more than happy to feature.
Instead, approach the guest posting with humility. Do not brag about how great you are to the host blog. Make sure that you appreciate the favor that they are doing you by sharing your content on their blog. Yes, you are drafting the content, but they are giving you a platform.
Include Lots of Spam Filled Links
Spam keeps expanding. It started out as messages with irrelevant content. In a links based context, spam links are links that contain no value to the general reader and just connect to a spammy product that costs more than it’s worth. The most common offenders are businesses who are trying to increase their rankings for affiliate based commission sites.
Many blogs now have specific policies relating to permitted links. However, if you send in a guest posting that actually has spam links, you might find yourself banned from the blog without any warning.
Before you submit an article for a guest posting, you must check it for plagiarism. Most people assume that if they don’t intentionally copy another article, they have not plagiarized. However, plagiarism does not require that you do it intentionally. Plagiarism counts so long as you have content in the blog post that Copyscape catches, unless you cite to the original sources. Most blogs follow a no tolerance policy for plagiarism. An offending guest posting is stricken from the site, and the blogger is not allowed to submit it again. Always double check your work with plagiarism checking services like Copyscape.